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About
Advertising
and Promotion
April
22, 2004
From
eMarketer:
"Who's
E-Mailing in Retailing?"
74%
of US retailers found e-mail the most successful online ad vehicle to
drive shoppers online...
http://www.emarketer.com
April
21, 2004
From
InternetRetailer.com:
"Placing
in Top Three Pages of Results Key to Search Marketing Success"
44%
of women don't read past the first page of search results...
http://www.internetretailer.com
April
20, 2004
From
ABC News:
"Web
Sites Try New Form of
Online Ads: Text Links"
Relevant
text on the Web page becomes highlighted by a green, double underline that
looks similar to an ordinary hyperlink...
http://abcnews.go.com
April
19, 2004
From
clickZ.com:
"Climbing
the E-Mail Relevancy Ladder"
Think
of marketing message relevancy and the recipient as rungs on a
ladder. Develop a ladder based on what you market, then create a
message for each rung...
http://www.clickz.com
April
8, 2004
From
InternetRetailer.com:
"The
Newest Online Marketing Tactic: Tell a Friend Who Tells a
Friend"
Have
real offers, good products, and be willing to accept the bad reviews along
with the good...
http://www.internetretailer.com
April
5, 2004
From
InternetRetailer.com:
"Creativity
Offers Low-Tech Solution to Complex Site Problems"
One
of the biggest issues in e-commerce is how sites present products online,
and creativity can provide improved function for marketers not looking to
invest in more technology...
http://www.internetretailer.com
April
5, 2004
From
clickZ.com:
"Overlooking
the Teen Market"
What
should you keep in mind when marketing to teens via e-mail? Seven
pointers...
http://www.clickz.com
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About
Customer
Service
April
26, 2004
From
MarketingProfs.com:
"Searching
for Behavioral Clues"
Know
the linguistic tendencies of browsers versus buyers, and use that
knowledge to up-sell, cross-sell and service your customers better...
http://www.marketingprofs.com
April
23, 2004
From
InternetRetailer.com:
"Multi-Channel
Gift Registries Give Boost to Loyalty"
Customers
are shopping across all channels, so retailers need to meet their
customers wherever they want to experience the brand...
http://www.internetretailer.com
April
15, 2004
From
clickZ.com:
"The
Often-Overlooked Survey"
Serving
powerful, short surveys combined with Web site analytics tools provides
the opportunity to dramatically improve customer understanding, customize
the online experience, increase conversion rates, and boost the lifetime
value of online customers...
http://www.clickz.com
April
2, 2004
From
clickZ.com:
"The
Customer-Centric Phase"
Take
the time to truly know your customers and prospects. Empathize with their
needs. Articulate what's in it for them...
http://www.clickz.com
April
2, 2004
From
InternetRetailer.com:
"Where
Customer Self-Service Options Shine Online"
For
online product selection retailers should offer a guided version of
self-service if the product has technical or functional complexities...
http://www.internetretailer.com
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About
Webstore
Management
April
30, 2004
From
clickZ.com:
"Fix
Navigation to Improve Conversions"
Provide
a sense of orientation in an environment otherwise lacking in any form of
physical orientation...
http://www.clickz.com
April
30, 2004
From
InternetRetailer.com:
"Analytics
Plus Search Results Automate Online Merchandising"
Enabling
site
search to rank results according to criteria set by
retailers, for example listing best-selling items first...
http://www.internetretailer.com
April
29, 2004
From
clickZ.com:
"Online
Forms That Generate Leads"
Offer
conspicuous means of contact, including alternatives for people who prefer
not to fill out the form or are more likely to respond via other
channels...
http://www.clickz.com
April
28, 2004
From
clickZ.com:
"Personal
Surfing Just Part of the Workday"
Over
half of surveyed employees admitted to spending between one and five hours
per week using the corporate Internet connection...
http://www.clickz.com
April
27, 2004
From
InternetRetailer.com:
"Back-End
Product Data Systems Doing Front-End Duty"
Delivering
information from product information management systems to an in-store
kiosk not only can allow shoppers to compare items in inventory, but also
provides access to everything in inventory - even what's not in the
store...
http://www.internetretailer.com
April
20, 2004
From
MarketingProfs.com:
"10
Rules for Corporate Blogs and Wikis"
Use
your blog to provide heads-up information unavailable elsewhere, like a
forthcoming product or marketing blitz...
http://www.marketingprofs.com
April
19, 2004
From CNET:
"Broadband
Use Increases Sharply"
55
percent of Internet users have a broadband connection at home or work...
http://news.com.com
April
16, 2004
From The
Globe and Mail:
"On-Line
Sales in Canada Up 40% in 2003"
Last
year, combined private and public sector sales on-line totalled
$19.1-billion...
http://www.globeandmail.com
April
16, 2004
From
clickZ.com:
"Fix
Navigation to Improve Conversions"
Traditional
navigation methods are what's behind embarrassingly average 2 to 3 percent
conversion rates...
http://www.clickz.com
April
14, 2004
From
eMarketer:
"Are
18 to 39 Year-Olds Active Online"
78%
of people between the ages of 18 and 27, and 78% of those between the ages
of 28 and 39, in the US use the Internet...
http://www.emarketer.com
April
13, 2004
From
InternetRetailer.com:
"Online
Retail Sales Break Through $1 Billion Every Week This Year"
In
March, online retail sales were up 29.4% to $4.62 billion from $3.57
billion in March 2003...
http://www.internetretailer.com
April
12, 2004
From DM
News:
"Big
Jump for Online Catalogs in '03"
Online
catalogs are more efficient, flexible, have timely production abilities
and are less costly to produce...
http://www.dmnews.com
April
9, 2004
From
InternetRetailer.com:
"How
to Deliver More Relevant Site Search Results"
To
the shopper delivered to a site at a high level, such as the home page,
site search can be critical...
http://www.internetretailer.com
April
7, 2004
From
MarketingProfs.com:
"Web
Measurement: What You Don't Know Would Make a Great Book"
By
measuring how people use your Web site, you can continuously improve it
and therefore improve the conversion rate...
http://www.marketingprofs.com
April
7, 2004
From
InternetRetailer.com:
"Conversion
Is Still No. 1 - Although 19% of Retailers Don't Know Theirs"
Also,
47% of retailers do not know their shopping cart abandonment rate...
http://www.internetretailer.com
April
6, 2004
From
eMarketer:
"Making
the Most of Multi-Channel Retail"
37%
of retailers are selling through a combination of the Internet, stores and
catalogs...
http://www.emarketer.com
April
1, 2004
From
MarketingProfs.com:
"How
to Make Links Work for Your Web Site"
Writing
quality links within your Web site is very important. Here are five
tips...
http://www.marketingprofs.com
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