April
30, 2003
From
clickZ.com:
"Rise
Above Irrelevancy"
The
best way to engage customers and prospects is through newsletters...
http://www.clickz.com
April
29, 2003
From
eMarketer:
"Measuring
B2C E-Commerce Activity"
43%
of online retailers claim they do not know their shopping cart abandonment
rates...
http://www.emarketer.com
April
28, 2003
From
clickZ.com:
"Neither
the Time Nor the Place"
Everything
on your Web site must feed into your task-oriented prospect's need for
relevance...
http://www.clickz.com
April
25, 2003
From
Internet News:
"Another
Banner E-Com Year Expected"
The
Internet affected $232 billion in offline spending in 2002...
http://www.internetnews.com
April
25, 2003
From
eMarketer:
"Retail
Attraction: How Consumers Find Products Online"
The
Internet population has settled in to going directly to preferred
retailers and is comfortable using search engines to find what it doesn't
see at preferred retailers...
http://www.emarketer.com
April
24, 2003
From
MarketingProfs.com:
"Parting
the Fog of Visitors"
Segment
or divide your users into logical groups and then compare and contrast how
they behave and what they do...
http://www.marketingprofs.com
April
21, 2003
From
Internet News:
"Many
Merchants Lack Measurement"
If
site visitors aren't being tracked, how can e-tailers figure out how to
keep them?
http://www.internetnews.com
April
18, 2003
From
clickZ.com:
"Turning
$0.40 Into $200.00"
All
that matters to your customer is her needs, her wants - not you or your
products. Your job is to uncover your product's value, and therefore your
company's value, in her life...
http://www.clickz.com
April
18, 2003
From
eMarketer:
"Online
Retail in 2002"
Online
retail grew at an accelerated rate from 2001 to 2002 when compared to
growth from 2000 to 2001...
http://www.emarketer.com
April
15, 2003
From
MarketingProfs.com:
"Measuring
Data: Whadda Ya Got?"
There
are a variety of ways to collect data about what people are up to on a Web
site and here they are in the briefest terms possible...
http://www.marketingprofs.com
April
14, 2003
From
MarketingProfs.com:
"10
Online Writing Concepts That Work Wonders Offline, Too"
People
haven't got time to wait 10 minutes while your incredibly creative
animation downloads, and equally they haven't time to figure out the
meaning of a literary quote over an artsy picture when they're in a hurry
to find out about your product...
http://www.marketingprofs.com
April
11, 2003
From
clickZ.com:
"Conversion
Rate Measure of Success"
For
a site to achieve its goals, its visitors must first achieve their
goals...
http://www.clickz.com
April
11, 2003
From
eMarketer:
"Shopping
at the Shop: B2C E-Commerce at Work"
Online
shopping ranked higher than many activities that would generally be more
identified as "at-work" activities...
http://www.emarketer.com
April
9, 2003
From
Internet News:
"The
Internet's Impact on Indulgence"
The
Internet was named by 44 percent of luxury consumers as very or somewhat
important for research of luxury items...
http://www.internetnews.com
April
8, 2003
From
iMarketing News:
"Back
to Online Shopping for War-Weary U.S. Consumers"
Sites
of discounters and specialty retailers see the most traffic...
http://www.dmnews.com
April
8, 2003
From
eMarketer:
"Online
Marketing Idol"
US
online search revenues will quadruple between 2002 and 2006...
http://www.emarketer.com
April
7, 2003
From
clickZ.com:
"Geo-targeting:
Why It Matters to Marketers"
60
percent of consumers access local content online...
http://www.clickz.com
April
7, 2003
From
E-Commerce Times:
"Do
Online Stores Really Need Free Shipping?"
Retailers
are cannily devising different terms and conditions to determine just how
much free shipping is enough...
http://www.ecommercetimes.com
April
4, 2003
From
The
Globe and Mail:
"Repeat
Business Key for On-Line Consumers"
Consumers
who made an on-line purchase in the past three months are more than 80 per
cent likely to make another purchase in the coming three months...
http://www.globetechnology.com
April
2, 2003
From
clickZ.com:
"Enhancing
the Credibility of Your Web Content"
Trust
is the foundation of publishing. Make sure you publish content
people can trust...
http://www.clickz.com
April
2, 2003
From
MarketingProfs.com:
"7
Nitty-Gritty Tips To Publish A Monthly E-newsletter"
If
publishing a regular email newsletter is becoming a chore, or a huge
headache, listen up for tips from the trenches...
http://www.marketingprofs.com
April
1, 2003
From
clickZ.com:
"Tweenspeak:
The World's Newest Language"
In
a whole new way a picture is worth a thousand words...
http://www.clickz.com