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About
Advertising
and Promotion
April
29, 2010
From
E-Commerce Times:
"Four
Steps to Social Media Success"
Tapping
into social media enables you to use direct customer feedback to
strengthen your brand, enhance your product, refine your service, and
build a loyal customer base. Take time to evaluate, prepare, engage
and measure your social media opportunities...
http://www.ecommercetimes.com
April
28, 2010
From
MarketingVOX:
"Social
Media Aids Customer Acquisition"
Business
blogs begin generating significantly more leads when they have a median of
24 or more articles posted...
http://www.marketingvox.com
April
27, 2010
From DM
News:
"Cross-Channel
Audience Analysis and Re-Marketing"
Marketers
too often confuse media metrics like contacts mailed or open rate, with
actual business metrics like conversions and ROI...
http://www.dmnews.com
April
27, 2010
From
MarketingProfs.com:
"Eight
Reasons for Small Businesses to Dip Their Toes in the Email-Marketing Pond"
Email
marketing allows you to do that by bringing them shopping tips, updates on
trends, seasonal items, and special loyalty-program deals on a regular
basis...
http://www.marketingprofs.com
April
26, 2010
From
ClickZ.com:
"Do
Re-Engagement Campaigns Pay Off?"
Focus
on the first 90 days of messaging. If your customer doesn't actively
respond to your e-mails on a consistent basis over the first 90 days,
she's likely showing signs of being a non-responsive customer and should
be placed on your risk list...
http://www.clickz.com
April
23, 2010
From
ClickZ.com:
"Online
Ads Influence Most Grocery Shoppers"
Specific
product verticals are more readily influenced than others, with products
in the entertainment, household cleaners, boxed or canned goods, bakery
items, and frozen foods categories topping the list...
http://www.clickz.com
April
23, 2010
From
ClickZ.com:
"Paid
Search Ad Copywriting:
Seven
Heavenly Virtues"
Focus
on your core message. Your ad will confuse people if you cram in four ideas
where two will do...
http://www.clickz.com
April
21, 2010
From
ClickZ.com:
"Managing
E-mail Frequency:
Short-Term
Thinking Yields Long-Term Gains"
Create
short-term subscriber-only events and promote them with minimal additional
messages in your regular campaign schedule...
http://www.clickz.com
April
19, 2010
From
DM News:
"User-Generated
Content Gains Steam from Mobile, Social"
The
consumer loves it when we feature their content...
http://www.dmnews.com
April
19, 2010
From
ClickZ.com:
"What's
Wrong With Social Media Marketing?"
Twelve
practical tactics for integrating social media marketing across your
organization...
http://www.clickz.com
April
19, 2010
From Nielsen
Online:
"Looking
at Lift: Inside Online Video Advertising"
Almost
three-quarters of Internet users view videos online. To marketers,
this presents a huge - and largely untapped - audience to reach...
http://blog.nielsen.com
April
18, 2010
From The New York
Times:
"Web
Coupons Know Lots About You, and They Tell"
Using
coupons to link Internet behavior with in-store shopping lets retailers
figure out which ad slogans or online product promotions work best, how
long someone waits between searching and shopping, even what offers a
shopper will respond to or ignore...
http://www.nytimes.com
April
16,
2010
Fr om
InternetRetailer.com:
"Most
E-Retailers Selling Internationally Use Paid Search to Drive Traffic"
In
addition to understanding that consumer search preferences vary greatly,
search marketers must also take into account how and when consumers in
different countries are searching...
http://www.internetretailer.com
April
15, 2010
From
ClickZ.com:
"May
We Suggest...More Relevant Ads"
Ads
that are behaviorally targeted are more than twice as effective at converting
users who click into actual buyers...
http://www.clickz.com
April
6, 2010
From Retailer
Daily:
"Retailers
Overstate Opt-out Timing"
Provide
consumers with an accurate estimation of how long it will take to unsubscribe
them, as failing to do so creates a lack of trust and confidence that
could increase the frequency of spam complaints...
http://www.retailerdaily.com
April
5, 2010
From
MarketingProfs.com:
"Marketers
Shifting to Digital:
Email,
Search Perform Best"
Over
77% of marketers are using targeting as part of their online marketing
strategy this year. 71% are employing customer analytics and
measurement tools for targeting...
http://www.marketingprofs.com
April
5, 2010
From
ClickZ.com:
"Search
Engine Marketing vs. Search Marketing"
SEM
signifies not just pay-per-click search, but includes all forms of search
marketing: organic SEO, social media search marketing, PPC search advertising,
directory advertising, Internet yellow page advertising, comparison
shopping engines, search-behavior driven display advertising, video
search advertising...
http://www.clickz.com
April
2, 2010
F rom
Search Engine Watch:
"Why
Search Marketers Should Care About the Real-Time Web"
The
real-time Web isn't only about new content that's published quickly, in
response to real-world developments. The real-time Web is also about Web-accessible
material that people are interested in. Right now...
http://searchenginewatch.com
April
1, 2010
From
Search Engine Watch:
"The
Four Keys to Writing a Paid Search Masterpiece"
There's
one basic ad that time and time again drives the best results for e-commerce
campaigns...
http://searchenginewatch.com
April
1, 2010
From
ClickZ.com:
"Behavioral
Targeting Needs a Cool Negative Name"
If
behavioral marketing is to thrive and avoid regulatory intervention,
practitioners are going to have to align the product with the visitors'
needs...
http://www.clickz.com
April
1, 2010
From DM
News:
"The
Three E's of Social Marketing"
Engage,
enable, evaluate...
http://www.dmnews.com
|
About
Customer
Service
April
30, 2010
From
E-Commerce Times:
"Social
Media Adventures in the New Customer World"
If
you do decide to use social media outlets for customer service, you must
be ready to be responsive. Train your staff to ensure that you offer
the same quality customer service, regardless of customer channel...
http://www.ecommercetimes.com
April
30, 2010
From
eMarketer:
"Engaging
Customers in Smart Conversations"
There
are things you need to be thinking about in the way that you respond to
customer inquiries, complaints, or opportunities for that matter, all of which
can be presented in the online forum through social technologies...
http://www.emarketer.com
April
30, 2010
From
MarketingProfs.com:
"Here's
a Reality Check for You"
Don't
forget to ask real people what they think about your emails.
Although the information you gain will be anecdotal, you might still catch
something your testing has missed...
http://www.marketingprofs.com
April
29, 2010
From
MarketingVOX:
"Cross-Channel
Retailing Grows in Popularity"
77%
of consumers use the ship-to-store option with varied frequency when
making an online purchase...
http://www.marketingvox.com
April
29, 2010
From
InternetRetailer.com:
"Online
Shoppers Spending More Time Reading Reviews Before Purchases"
64%
of shoppers say they spend at least 10 minutes reading product reviews
prior to making a purchase...
http://www.internetretailer.com
April
28, 2010
From
MarketingProfs.com:
"Websites
Fail to Protect Consumers From Fraud"
92%
of consumer-facing websites in the US fail to fully protect their visitors
from online fraud...
http://www.marketingprofs.com
April
26, 2010
From
MarketingVOX:
"Cautious
Online Shoppers More Likely to Buy"
Roughly
54% of online shoppers wait between 12 hours and two days to make a
purchase after initially receiving a cookie from an e-commerce site.
Only about 12% of total online shoppers wait less than 12 hours, while
close to a combined 33% wait longer than two days...
http://www.marketingvox.com
April
23, 2010
From
MarketingProfs.com:
"Online
Shoppers Value Reviews, Ratings, Search"
Online
shoppers are taking more time to read reviews before making purchase
decisions. Shoppers are also reading more reviews to gain confidence
in those purchase decisions...
http://www.marketingprofs.com
April
22, 2010
From
InternetRetailer.com:
"Online
Shoppers Will Pay Premium for Excellent Customer Service"
For
the online category, consumers said speed of delivery, helpfulness of
agents and ease of access to information on a company's web site were top
factors in customer service...
http://www.internetretailer.com
April
15, 2010
From
eMarketer:
"Multichannel
Retailers Upgrade, but Not to Mobile"
Online
retailers are looking to refresh their look; improve search engine
optimization, navigation and conversion rates; and add more advanced
features, such as social media tools, video, forums and personalized
recommendations...
http://www.emarketer.com
April
9, 2010
From
ClickZ.com:
"Five
Dimensions of Landing Page Element Success"
Understand
your visitor's intent and meet it with a page that is relevant to their
needs, matches their expectations, and explains things in terms they understand
for where they are in their buying process...
http://www.clickz.com
April
6, 2010
From
ClickZ.com:
"No
One Cares About Your Products"
People
don't care what you say about your products. They want to know what
other people say about your products...
http://www.clickz.com
April
5, 2010
From
E-Commerce Times:
"Three
Steps to an Early Grave for Social CRM"
You
can't succeed in anything social unless you really want to be social
yourself, and that means abandoning the old approaches - which tried to control
the conversation - and being real with your customers while still
maintaining an idea of what you hope to achieve...
http://www.ecommercetimes.com
April
2, 2010
From
E-Commerce Times:
"What
Security Fears Cost E-Commerce"
Customers
are more likely to contact a third party on matters that arise concerning
payment. Online merchants can increase their sales by allying themselves
with a reputable third-party payment option...
http://www.ecommercetimes.com
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About
Webstore
Management
April
30, 2010
From DM
News:
"Get
Consumers' Attention with Local Listings"
Local
directory syndication ensures that listings for your locations are
detailed and accurate, including contact information, hours of operation,
products and services, brands, payment methods and more...
http://www.dmnews.com
April
29, 2010
From DM
News:
"Using
Display to Enhance Search Effectiveness"
Insert
code designed to drop cookies within your search click-through URL or on
dedicated landing pages. This allows you to create valuable,
granular segments of users in distinct phases of the purchase funnel and
serve them relevant display ads as they visit a site...
http://www.dmnews.com
April
28, 2010
From DM
News:
"Easy-to-Track
ROI Metrics for Social Media"
Isolate
big social referring URLs in your Web analytics and see how many clicks,
leads and sales you get from social sites...
http://www.dmnews.com
April
28, 2010
From
ClickZ.com:
"What's
the Value in SEO?"
One
hour of solid search engine optimization consulting could be the best
money that you have ever spent...
http://www.clickz.com
April
28, 2010
From
ClickZ.com:
"Where
to Get Competitive Benchmarking Data"
Data
on the Internet is being aggregated all the time, all over the place, and
in some cases you can get your hands on it for free...
http://www.clickz.com
April
27, 2010
From
PR Newswire:
"Online
Beauty Market Poised to Explode"
Innovations
like virtual makeovers, new product text messages, and online-only
sweepstakes draw in consumers. Beauty retailers can utilize social
networking platforms to measure consumer preferences and tailor their
sites to appeal to online shoppers...
http://www.prnewswire.com
April
27, 2010
From
MarketingProfs.com:
"Failing
to Prepare in Web Analytics Is Preparing to Fail"
The
challenge for most businesses is not in gathering raw data but in
analyzing that data and successfully following a disciplined improvement
and optimization process...
http://www.marketingprofs.com
April
27, 2010
From
ClickZ.com:
"A/B
Split Testing Crash Course"
The
random assignment of new visitors to particular landing page designs is
also critical, because randomness is the basis for the probability theory
that underlies the statistical analysis of the results...
http://www.clickz.com
April
26, 2010
From
Search Engine Watch:
"Local
Search Convertibility"
We
can sum up a successful local search initiative in three words:
presence, promotion, and convertibility...
http://searchenginewatch.com
April
26, 2010
From
MarketingProfs.com:
"Social
Shopping: Group Buying Sites Surge"
Social
buying sites use collective bargaining power to offer deals at local
businesses - such as restaurants, bars, spas, theaters - as long as enough
people participate...
http://www.marketingprofs.com
April
24, 2010
From
MarketingProfs.com:
"Make
Them Want to Talk About You"
Design
website content that inspires conversations...
http://www.marketingprofs.com
April
23, 2010
From
ClickZ.com:
"Seven
Form Factors to Increase Conversions"
The
type of questions you ask in your form can also make or break its
conversionability...
http://www.clickz.com
April
22, 2010
From
Search Engine Watch:
"Analyzing
the 9 Most Common Link Building Strategies"
Link
baiting is the most reliable long-term strategy for developing a high performance
domain in search engines. When creating link bait, make your content
something an audience will want to share with others...
http://searchenginewatch.com
April
22, 2010
From
eMarketer:
"Finding
Consumers Who Are Ready to Buy"
Users
of online and offline yellow pages indicate they are ready and willing to
make a purchase, and trust directories more than search for local
information...
http://www.emarketer.com
April
21, 2010
From
ClickZ.com:
"Using
Behavioral Targeting to Build a Relationship"
Identify
the correct variable for customer profiles that indicate the desired
behaviors. Multiple purchase history or multi-site visit data tend to
typically be better predictors than any other variables...
http://www.clickz.com
April
20, 2010
From
Search Engine Watch:
"Four
Things SEOs Should Consider When Creating Content"
There
is little win in having the search engine conclude that your content is
either poorly written or written with the intent to manipulate search rankings...
http://searchenginewatch.com
April
20, 2010
From
InternetRetailer.com:
"25%
of Consumers Plan to Shop Online for Mother's Day Gifts This Year"
Consumers
plan to spend an average of $252 online overall in the second quarter, a
7% increase from the same period a year ago...
http://www.internetretailer.com
April
15, 2010
From
MarketingProfs.com:
"10
Tips for Being Found and Connecting with Customers"
Start
a blog and post frequently, consistently and relevantly about your
business, your presence in the marketplace, and how you connect with your
community. Tell your story and be genuine in sharing valuable
information...
http://www.mpdailyfix.com
April
12, 2010
From
ClickZ.com:
"The
Increasing Competition of the SERP"
Nine
ideas for remaining competitive in today's cluttered search space...
http://www.clickz.com
April
9, 2010
From
InternetRetailer.com:
"Getting
Web Feet"
Branded
manufacturers are making big strides selling online. How will it affect
stores?
http://www.internetretailer.com
April
8, 2010
From
eMarketer:
"Most
Web Users Rely on Cross-Channel Shopping"
The
Internet's 7.7% share of total retail sales pales in comparison to its
influence on store sales. Online research influenced a striking 42%
of online and offline sales in 2009...
http://www.emarketer.com
April
7, 2010
From
DM News:
"Five
Merchandising Strategies for the Web"
Mix
and match products repeatedly and creatively...
http://www.dmnews.com
April
6, 2010
From
ClickZ.com:
"Image
Search Optimization 101"
Search
engines can make better sense of image file names separated by dashes,
not underscores...
http://www.clickz.com
April
5, 2010
From
Search Engine Watch:
"Optimize
Your Brand for Sharing and Social Search in 11 Steps"
Providing
the necessary means for individuals to not only find your content, but
also actively share it across the social Web, is paramount to the survival
of businesses in the era of curated search, social influence, and
channeled attention...
http://searchenginewatch.com
April
2, 2010
From
InternetRetailer.com:
"Principles
that Boost Store Sales Apply on the Web as Well"
More
time spent shopping, good signage, and a flow that encourages exploration
all can help boost sales online, as well as in stores...
http://www.internetretailer.com
April
2, 2010
From
eMarketer:
"Retail
E-Commerce Resumes Double-Digit Growth"
2010
retail e-commerce sales will climb to more than $152 billion, up 12.7% year
over year...
http://www.emarketer.com
April
1, 2010
From
ClickZ.com:
"SEO:
Dynamic Field, But
Some Things Never Change"
Try
to write at least 200 to 250 words of copy for each page of your Web site. Don't get spammy. Just write something that is
descriptive of what you do, what your product does, what your product is made of...
http://www.clickz.com
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