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About bricksNclicksPROFITS bricksNclicksPROFITS.com is an online forum to share useful information in support of progressive retailers looking to make PROFITABLE use of the Internet to better serve current and new customers. For more information about bricksNclicksPROFITS.com, please click here |
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e-RETAILING NEWS
and OPINION
March 12, 2010
From InternetRetailer.com:
"Poorly Designed Pages and Unnecessary Images Can Hurt Site Performance"
If the number of refreshes is climbing and people are spending less time on a page, this can be a tip-off that the page design is too complicated and hurting site performance...
http://www.internetretailer.com
March 12, 2010
From MarketingProfs.com:
"Use That CMS for Better CRM"
Your website is your focal point - it's where your users sign up, create their profiles, generate content, and participate in discussions...
http://www.marketingprofs.com
March 12, 2010
From eMarketer:
"Print's Place in Multichannel Retailing"
Catalogs tend to provide better-qualified leads to channels such as the retailer's e-commerce site...
http://www.emarketer.com
March 12, 2010
From Search Engine Watch:
"Build Links in 30 Minutes a Day"
A four-day process that will help develop a variety of quality links to your site...
http://searchenginewatch.com
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VIEWPOINT
"Behavioural Targeting and Herding Cats"
In my view...shopping is much, much more than simply buying something. Shopping is entertainment. Shopping is social interaction. Shopping is discovering something new, something unusual, something that you never thought about buying until you happen to see it.
High touch online: Shopping online can deliver this experience. But it needs to be high-touch shopping, not no-touch shopping. High-touch shopping includes many things, whether online or at your local market. Understanding high-touch in the local marketplace is easy. Smell the fresh peaches, feel the luxurious silk, taste the rich chocolate.
Giving up control: High-touch translates to the web in other ways. Think of it as giving control of the shopping experience to your customer and gaining the relationship you truly want – one built on her appreciation, respect, and loyal patronage.
Behavioural targeting has a place in high-touch multi-channel retailing. But relying on behavioural targeting to be the primary driver for your marketing and customer service, expecting to repeatedly trick your customers into doing what you want them to do is just plain dumb...
To view this entire VIEWPOINT article, click here
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Previous VIEWPOINT Articles Click here to view... "Selling Smarter - Part 2"Click here to view... "Cater To Your Online Customers!" Click here to view... "Walking the Floor of Your Online Store" Click here to view... VIEWPOINT Article Index |