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About bricksNclicksPROFITS bricksNclicksPROFITS.com is an online forum to share useful information in support of progressive retailers looking to make PROFITABLE use of the Internet to better serve current and new customers. For more information about bricksNclicksPROFITS.com, please click here |
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e-RETAILING NEWS
and OPINION
September 2, 2010
From ClickZ.com:
"How to Help Your Business Prosper:
3 Questions to Ask"
Search is an inexpensive research mechanism for business. New international markets, new vertical markets, or different customer segments can be understood using search...
http://www.clickz.com
September 2, 2010
From E-Commerce Times:
"How to Build a Better Business Blog"
A blog is a quick, low-pressure way to get your customers to engage with you, but surprisingly few businesses ever think to include a link to their blogs in any prominent manner on their home pages...
http://www.ecommercetimes.com
September 2, 2010
From MarketingProfs.com:
"Formulate Your Content Strategy in 10 Simple Steps"
What value does your content deliver directly to people? What value does it deliver indirectly - the payback you get for telling someone else about it? The direct value is the content's social currency, and there are five types of value...
http://www.marketingprofs.com
September 2, 2010
From DM News:
"Jump-Start a Local Search Marketing Program"
Put yourself in your customer's shoes when promoting your business. Think about what keywords you would type into a search engine to find your business. Build your program around those phrases and words...
http://www.dmnews.com
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VIEWPOINT
"Basic Internet Integration Every Retailer Must Have"
In my view...unless you are planning for diminished sales, erosion in your customer base, a short career, and a long retirement, there are four basic steps that you must take to start the process of integrating the Internet into your business.
Once these pieces are in place and measurable results are being tracked, you can then decide what additional steps you want to take in using the web to further strengthen your customer relationships and further build your sales.
Spend an hour or two surfing the Internet looking at the websites of your competitors, neighbourhood businesses, and other businesses that you admire. Note what these businesses are doing to inform and motivate their visitors. Then spend an hour surfing for information on building an entry-level website. There is a plethora of options – from local web developers and subscription services to providers who work with you entirely online.
As your first step onto the Internet, your website needs to focus on the most fundamental and important information about your business: Who you are, what you sell, where you are located, your business hours, and other information that will both inform and motivate an online browser to become your paying customer – online or in store.
Within a two or three page micro website, there is ample room to establish the personality of your business – a few candid photos of your busy retail floor, a brief history of your business, awards and other recognition that your business has earned...
To view this entire VIEWPOINT article, click here
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Previous VIEWPOINT Articles Click here to view... " Some Basic Truths About Online Retailing"Click here to view... " Behavioural Targeting and Herding Cats"Click here to view... "Walking the Floor of Your Online Store" Click here to view... VIEWPOINT Article Index |