|
bricksNclicksPROFITS bricksNclicksPROFITS.com is an online forum to share useful information in support of progressive retailers looking to make PROFITABLE use of the Internet to better serve current and new customers. For more information about bricksNclicksPROFITS.com, please click here |
|
Edited by Peter Parrish To contact Peter Parrish, please click here For Peter's profile, please click here |
| In association with... |
|
e-RETAILING NEWS
and OPINION
July 3, 2009
From ClickZ.com:
"Tricks for Choosing Ad Formats"
Simple Flash ads are the least effective formats overall...
July 3, 2009
From eMarketer:
"Click! So What?"
There's no inherent reason why the Internet shouldn't be used for branding in addition to direct response...
July 3, 2009
From InternetRetailer.com:
"It's All about the Content"
No matter how connected consumers feel to a retailer or how much advice and information a retailer offers, if shoppers can't find what they are looking for, they won't buy. Guided navigation is a good way to help consumers find what they want fast...
http://www.internetretailer.com
July 2, 2009
From E-Commerce Times:
"Marketers Aim to Self-Regulate Consumer Tracking Online"
Companies that track consumer behavior online for advertising purposes are vowing to make their practices more transparent and to give people a way to decline being shadowed...
|
Previous e-Retailing News and
Opinion Articles
To
view click
here To
view click
here To
view the complete Archives Index, click
here |
|
QUICK SEARCH |
|
Search bricksNclicksPROFITS by topic |
VIEWPOINT
"Some Basic Truths About
Online Retailing"
In my view...today’s retailing marketplace has changed dramatically and hardly changed at all from pre-Internet days. Customers are king. You need to serve them responsibly. You need to proactively manage your marketing and promotional campaigns and carefully measure results.
Online retail is still retail: Peel the veneer off the latest, greatest online marketing or selling strategy, customer service concept, or sales tool, and what you will find if you look closely are the time-tested elements of classic retailing dressed up in today’s jargon.
Three or six months down the road the customer audience gets a solid handle on what this new marketing approach or selling tactic is all about, and begins re-establishing control of the transaction process.
This does not mean that the opportunity for the retailer to make a sale is diminished. Quite the contrary. A knowledgeable, confident, satisfied customer is a loyal customer, bringing her business to her favourite multichannel retailer, knowing that her patronage is appreciated and she will be well served.
The customer is always right: A disgruntled customer can navigate to another retailer’s webstore in two or three clicks of the mouse and complete her shopping, find the nearest street-front location of the new retailer, or contact the retailer by email or phone.
Online or offline, in today’s marketplace, retailers must excel in their customer service every day and in every way, or the customer will be quickly lost to a competitor. Every member of your team must understand this and every customer touch point in your business must reflect this...
To view this entire VIEWPOINT article, click here
|
Previous VIEWPOINT Articles Click here to view... "Selling Smarter - Part 2"Click here to view... "Cater To Your Online Customers!" Click here to view... "Walking the Floor of Your Online Store" Click here to view... VIEWPOINT Article Index |